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The Power of Web 2.0 Businesses

August 14th, 2009 · No Comments


What the Internet has done was it made possible for midsize and small scale businesses to compete with very big and already established businesses. With the trend today, it is imperative that such companies should be able to revolutionize their way of getting people to their websites and achieving their target sales.

The coming of Web 2.0 marketing made waves because it gave smaller businesses the chance to compete with bigger online companies. It provided very affordable tools to use to enhance marketing and improve sales. This of course is through social media.

What is social media, you may ask. To put it simply, these are a group of websites and applications and user generated content where information can be shared and people can interact. Some examples of this are forums, social bookmarking and networking sites, blogs, photo sharing and video sharing sites, user reviews, content aggregators, crowdsourcing and streaming sites. With so many choices to choose from, most online marketers would have problems on which ones to use. Below are some of the things that you can use to consider which social media strategy you intend to use.

Examples

 Advantages Disadvantages
Social Networking Sites Myspace, You Tube, Facebook Higher exposure to a much younger audience who are not so fond of traditional advertising and are very easy to convince Since anyone can set up accounts in these sites, constant updating should be done
Podcasts A nice way of making people know about your product and what it can do to them Tracking the reach of this form advertisements  is not possible so you won’t be able to track who has actually listened to your podcasts
Blogs Wordpress, Blogger A very affordable way to initiate informal discussion with prospect customers where you could test how well you site and your market is doing Constant updating is needed which makes them a high maintenance means. Credibility is always an issue here so you better be an authority and truthful in whatever you write in your blog. Also, driving traffic to your blog is a must to help you stand out from the other 35 million other or so blogs.
Advertising AdValiant, Touch Clarity, and Pulse 360 Targets specific group of audience intended for one’s site Advertisers are expected to pay thus you need to spend money on this and should be wise to set the number of limit on how much you just intend to spend
Press Releases A good way of directing search engines users to company information and to aggregate traffic to your website Need for high quality copywriting is needed in order to make press releases stand out from the rest

These are but just some of the social media optimization you can use. There are, however, more methods you can choose from, each with their own advantages and disadvantages. See which of these would best suit your business. You can even come up with your own strategy.

About the author:

Terry Wygal is a Real Estate Investor,
mentor and Coach and teaches you
how to use Search Engine Strategies
To Dominate The Front Page of Google.

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